Announcing a Totally New Autopilot Referral & Retention System that will...

"Automatically Win the Hearts...
and Minds of Your
Members & Prospects and Generate a Never Ending Stream of Referrals"

 

Here's How to Implement the Most Effective Autopilot
Health Club Retention & Referral Program Ever!

 

From the Desk of Pat Rigsby:
Co-Owner, Fitness Consulting Group

 

 

Dear Fellow Health Club Owner,

 

Every health club owner knows that referrals and retention are the two keys to running a highly profitable club.

Referrals from clients come to you predisposed to do business with you because a friend or someone they trust referred them.

In fact, over 52% of the club owners who recently participated in an Internet poll revealed that referrals brought them the biggest returns over other traditional marketing methods such as advertising, direct mail and lead boxes.

Club owners are also becoming aware of the fact that it’s six times more expensive to attract new members than it is to retain current ones.  So, needless to say – your business strategy should be based around retaining your current members and generating a steady stream of referrals from them.

But Getting Referrals Can Be a Frustrating Task.

From my own experience and conversations with other club owners, I know that getting people to refer you can be difficult. Most club owners rely on capturing referral leads at the initial point of sale as their only referral strategy because they are so concerned with new members that they forget about their current ones.  Not only does this limit your number of referrals but it also kills your member retention.

 

How to Get More Referrals & Dramatically Improve Your Retention

Over the past several years as a business and marketing consultant to the fitness industry, I've seen and implemented dozens of different referral and retention systems.

I've worked with hundreds of fitness professionals and health club owners and after all my years of helping fitness businesses get more referrals and improve their retention - I've concluded that the number one method to doing both of these things is to simply develop a very close and personal relationship with your member, so that when the time is right, they will remember and refer your club.

 

And the very best way I've found (by trial and error) to develop a close bond with your members is to keep in constant contact with them on a personal basis using greeting cards and postcards. Although, I'm not the only one who discovered this.

 

The Little-Known Secret of the Most Successful Referral Marketer of ALL Time

Have you ever heard of Joe Girard?

 

 Joe was a car salesperson who worked at a Chevrolet dealership in Detroit, Michigan. According to the Guinness Book of World Records, Joe sold more retail automobiles for 12 consecutive years on a one-on-one basis, than anyone else in the world. All of Joe's business came from referrals. What was Joe's secret?

Joe developed a system of staying in contact with his customers and potential clients. Every phone call or personal contact he made, Joe would write down on a file card any relevant information. He then sent everybody on his list a unique greeting card every single month! These weren't high pressure sales letters, just friendly reminders to let people know that he was thinking about them.

In fact, Joe sent out nearly 13,000+ hand written greeting cards per month to his customers, with the help of two assistants, celebrating anything from Halloween to Groundhog Day.

The Common Problem With Sending Greeting Cards

Once I learned this little-known technique for getting referrals and turning your members into raving fans, I helped many fitness businesses implement a greeting card referral program with great success. But to be honest, it was very hard work. Many of my clients (and myself included) found it very difficult to hand write so many greeting cards. Not only was the sheer volume hard to keep up with, but even choosing the cards and keeping them in stock was a nightmare.

My Recent Surprising Discovery...

Recently, I received a message from a friend and marketing colleague. It was an email stating he had found the ultimate direct mail and marketing program. It caught my attention because he said you had the ability to automate the entire process, set campaigns all on autopilot and the card or mail piece could be handwritten (or so I thought) and this had been something he had been also searching for years. The marketing and automation functionality got my attention!

 

I called him up and thanked him for taking time to send me this valuable information and asked him how he was able to develop the cards with a picture and custom handwriting inside. See at this point I had been searching for a solution like this for years and was at the point where I was going to spend the money to create it! Nothing was on the market that I could use to customize not only my marketing efforts but the campaigns of ALL my health club clients. I mean NOTHING! He chuckled. As it turns out, the greeting cards and postcards were being sent using a new online system called SendOutCards.com, that used his actual handwriting.

He had tapped into a system that I was searching for... many YEARS! See he was able to download graphics and upload them to this new online greeting card system which wrote everything in his OWN handwriting. He didn't even have to send the cards himself, the system did it all for him for under $1.00.

I had my friend give me a tour of the system "immediately" and to tell you I was impressed, is an understatement. Joe Girard would have killed for this system when he was selling cars.

Here's How You Can Use the SendOutCards.com/fcg
System to Get All the Health Club Referrals You Can Handle!

Have you ever wanted to send a card to someone but forget to do it or you simply didn't have time to do it? Have you ever wanted to send a series of follow up notes to a prospect or member, but didn't have a system to keep track of who and when to send it to? The SendOutCards.com/fcg system solves those problems.

When I meet someone at an event or when someone buys something from me I try to get the person's name and address and sometimes even their birth date or anniversary date. I then put that information into the SendOutCards.com/fcg reminder system and when the date rolls around, the reminder tells me to send a personal card to them.

Next, I pick out an appropriate greeting card in the system (it has over 2,500 greeting cards), write a short note to the person, and then I click a button and it gets mailed. All hands free...

Another extremely powerful way I use the SendOutCards.com/fcg system to get referrals is by sending our members a 12-month follow up referral card program. I usually get an average of a referral per member using this system!

 

Here's the way it works. I custom developed a set of six very unique referral card designs, which I had SendOutCards.com/fcg set up for me in the system. Then I set up a 8-step mailing campaign using a mix of referral cards, thank you cards, reminder cards and holiday cards.

Now every time someone joins our club I enter their name into the system and attach my 8-step referral campaign to their name and push a button. That's all I have to do.

Over the next 12 months, our members get 8 hand-written, personalized cards from our club. And the best part about it, is that it ONLY costs us $8 to stay in touch with them for the next year, without lifting a finger.

Not Only Does This System Generate Referrals, But It Closes Sales!

 

Studies have shown that in most industries, sales are made after 5 - 8 contacts with your prospect. Yet, the vast majority of health clubs are lucky to make more than 3 follow up contacts. It's because following up has traditionally been a pain in the butt... until now.

If you can enter a name and address and push a button, you can launch an extensive follow up relationship building program with your prospects. Imagine how this system could set you apart from every other club vying for your prospect's attention.

 

Recently, I was reading the results of an interesting poll on why people buy. The number one reason why people buy, according to this poll, was because the buyers "liked and trusted their sales person." "Liking" is the single most powerful element in a sales and referral relationship. What better way to establish a powerful relationship of appreciation and trust than with a sequence of sincere greeting cards!

 

Let Me Show You a Demonstration of How Easy It Is to Send a Card Out With This System!

 

Sending a card using the SendOutCards system is very simple & easy. All you need to do is follow these three simple steps:

 

STEP 1 - Login into the system and pick a card.

STEP 2 - Write a note to the person you're sending the card to. 

STEP 3 - Preview it and then hit the send button.

 

NO searching gift card stores for an appropriate card.

NO stuffing envelopes.

NO licking stamps.

NO taking the cards to the post office box.

 

Click the link below to see how easy it is to send a card

http://www.sendoutcards.com/30152

 

User ID: innercircle9

Password: innercircle9

 

 

Here's The Most Amazing and Powerful Part of The SendOutCards System...

 

Imagine, with just the push of a button, being able to send a series of personally customized postcards or greeting cards to your prospects, clients, family or friends without ever touching a single card. Sounds incredible doesn't it?

 

You can send two cards, five cards, or 55 cards at any interval you specify. They're called "campaigns" and once you set it up, you can just forget it. The cards will go out on time, in the right order, exactly as if you had sent them out yourself, much like an email autoresponder system.

 

A campaign is very simple to set up. Here's all you need to do:

 

STEP 1 - Define campaign.

 

STEP 2 - Select the cards for the campaign and fill them out.

 

STEP 3 - Tell the system at what interval you want them sent out.

This is what a campaign might look like. The first card might be a "thank you" card while the follow up cards might be a mixture of "referral cards", "holiday cards", and "thinking about you" cards.

 

The SendOutCards system allows you to enter in all the text in the card and uses a "token" to grab the persons name and personalizes the card for you. Once you set up your automated custom referral card campaign, you simply enter the person's address and attach it to a campaign and the system does the rest.

 

Setting up a powerful member follow-up campaign is a snap, with the SendOutCards system. And once you have the campaign set up, you NEVER have to touch it again.

 

If you're a health club owner and you're not convinced of the power of this system after testing this system then you need to have your head examined! (sorry, but it's true) This system is a dream come true for club owners who know that they need to follow up with their prospects and members but never had an efficient and effective way of doing it.

 

But You're Probably Thinking,
"Where Do I Find High Performing Referral Cards to Use With The SendOutCards System?"

 

No one sells cards that are specifically designed to generate referrals for my industry... until now.

Listen, there are very few people in North America, and probably the world, that know more about how to generate referrals than I and the Fitness Consulting Group team do. Using years of deep, "in-the-trenches" experience in referral marketing, I have designed and used the most effective health club referral cards in existence.

I've taken the absolute best and highest performing referral card designs and created a set of referral greeting cards that gets results. I've used these exact same referral card designs in numerous referral campaigns with fantastic success, so I know they work.

If you go to a greeting card store you'll find thank you cards, birthday cards, anniversary cards... cards for literally every occasion. But you WON'T find any cards that are specifically designed to generate health club referrals. That's because they don't exist.

How would you like to use all of my proven referral cards for FREE? If you decide to invest in the SendOutCards.com/fcg system, which is ridiculously inexpensive (more on that later), then you'll also receive all of my custom designed referral cards to use for yourself. You can even have them "tweaked" or "customized" to suit your particular health club by your own graphics designer or the SendOutCards graphic designers that they have on staff, for a nominal fee.

 

The current set of referral cards you'll be receiving for FREE is worth over $300+. That's right. If I was to sell the full rights to use and modify these referral cards to the general public, it would be valued at well over $300. As a member of the SendReferralCards.com/fcg team, you'll be receiving them for free.

If you sing up as a entrepreneur, you'll be able to offer these referral cards to other people as a bonus for joining the SendOutCards.com/fcg system. As an entrepreneur, you'll also be able to modify these cards to sell to various niche markets!

You Also Have Over 2,500 Greeting Cards (and growing) to Choose from In the SendOutCards System

 

You'll never have to step into another greeting card store ever again! The SendOutCards.com/fcg team has a team of graphic designers that create some of the most beautiful, witty, and attractive greeting cards on just about every subject you can imagine.

Having such a variety of greeting cards will allow you to mix, match and intersperse your referral cards with other meaningful cards that will endear your prospects to you and your health club.

 

 

Here's 7 Reasons Why You Should Sign Up for the
SendOutCards Follow Up Marketing Referral System...

 

 

Here's How You Can Start Using the
SendOutCards System and Get a Hold Of All The
Proprietary, High Performance Referral Cards

 

There are three ways to start using the SendOutCards.com/fcg system. You can open a retail account for $25. If you'll be sending a higher volume of cards you can open a wholesale account for $298. And if you'd like to make money from the SendOutCards.com system you can open a entrepreneur account for $398. See even more details below...

 

You simply will not find another referral program like this. Anywhere. At any price!

 

 

After many years of consulting with and marketing health clubs and personal training studios and coaching hundreds of fitness industry professionals I can confidently say with 100% assurance that the this Referral Marketing Systems is the most powerful marketing tool you will ever invest in... bar none.

 

Sincerely,

Pat Rigsby
Fitness Consulting  Group

P.S. If you have any questions about the Referral System please do not hesitate to email me at pat[@]fitnessconsultinggroup.com.